Govir vs Metricool
Metricool is an all-in-one suite for many networks and ads; Govir focuses on Threads. Plans, Threads features and analytics compared, with the date we checked and every source.
Prices and features as of October 13, 2026, from the pages linked in the tables.
In short
Metricool plans, analyses and reports across many networks and ad accounts, priced per brand. Govir is built for Threads only.
- Metricool may suit you better if you manage many networks or brands, need ads analytics (Meta, Google, TikTok Ads), competitor analysis or a Looker Studio connector, or want a free plan with competitor tracking.
- Govir may suit you better if Threads is your main network and you want polls, first comments, auto-repost and auto-delete for Threads, Threads replies in your inbox, the best time to post for Threads, and a team and client approval from $49.
Plans and prices
Prices in USD, without VAT. Metricool charges per brand: one profile on each network for one business or client.
| Govir | Metricool | |
|---|---|---|
| Free plan | 1 account, 20 scheduled posts a month (pricing) | 1 brand, 20 posts a month, 30 days of analytics, 5 competitors (pricing) |
| Entry paid plan | Creator: $9 a month or $84 a year, 3 accounts | Starter: from $25 a month, or $20 a month billed yearly, up to 5 brands (pricing) |
| Middle plan | Pro: $19 a month or $180 a year, 10 accounts | Starter for up to 10 brands: $45 a month, or $36 billed yearly (pricing) |
| Top plan | Agency: $49 a month or $468 a year, 30 accounts | Advanced: $67 to $210 a month for 15 to 50 brands, or $53 to $159 billed yearly (pricing) |
| AI | 150 / 500 / 1,500 credits a month on Creator / Pro / Agency | 5 credits free; 20 (Starter) or 35 (Advanced) per brand a month (help) |
| API and MCP | API from Creator (read) and Pro (write); MCP alike | MCP on every plan; API on Advanced and Custom (help, API) |
| Team and approval | Agency: a team of up to 5, client approval by link | Advanced and Custom: roles, approval by external reviewers by email (help) |
Threads features
| Govir | Metricool | |
|---|---|---|
| Threads (chains of posts) | Up to 25 parts, with optional part numbers | Up to 80 posts; not from the mobile app (help) |
| Carousels and video | Yes | Up to 20 images or videos (help) |
| Polls | Yes, every plan | Listed among Threads limitations (help) |
| GIFs | Yes, from GIPHY | Metricool's own help pages disagree (table, limitations) |
| Topic tags, quote posts | Yes | Not found on the pages we checked |
| First comment | Every plan | Instagram, Facebook, LinkedIn, TikTok and YouTube (help) |
| Auto-repost, auto-delete | Auto-repost from Creator, auto-delete from Pro | Auto repost exists for X only (help) |
| Replies inbox | Every plan | Threads isn't among the inbox's networks (help) |
| Bulk upload from CSV | Up to 100 posts, every plan | Yes, with a Threads column; up to 50 posts per file recommended (help) |
| Threads analytics | Views, likes, replies, reposts, quotes, followers | Followers, profile views, demographics, post metrics; unlimited history on paid plans (help) |
| Best time to post | From Pro | Not for Threads (help) |
| Reports | From Pro: a PDF of any period and a weekly email | PDF and PPT from Starter, monthly sending and templates on Advanced (pricing) |
"Not found on the pages we checked" means exactly that: it doesn't prove the feature is missing.
Where Metricool is stronger
- Breadth: fifteen connections, including Google Business Profile, a website and ad accounts on Meta, Google and TikTok.
- Competitor analysis, including on Threads, from the free plan; up to 100 competitors on paid plans.
- Reporting: PDF and PowerPoint, report templates, a live report link and a Looker Studio connector.
- Mobile apps, many integrations, and MCP on every plan.
- Longer threads: up to 80 posts in a chain.
Where Govir is different
- Threads post types Metricool leaves out: polls, quote posts and first comments.
- Automation for Threads: auto-repost from $9, auto-delete and performance-based comments from Pro.
- Threads replies in one inbox and the best time to post for Threads.
- A team and client approval from $49, where clients join free; on Metricool these start with Advanced.
- Simpler pricing for Threads accounts: 3 accounts for $9, 10 for $19, 30 for $49.
Switching
Connect your Threads account to Govir and set your posting slots in the queue. Planned posts can come over as a CSV file through Calendar → Import, where Govir checks every row first. Move them before you disconnect Threads in Metricool, so nothing is published twice.