Threads content strategy: 3–4 content pillars you can keep up
How to choose three or four content pillars for Threads, balance them across your week, keep an idea list for each, and drop the one that doesn't work.
· 7 min read
Scheduling · AI Studio · Analytics · Inbox
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Made for creators, brands and agencies growing their audience on Threads
- Threads up to 25 parts
- AI Studio
- Calendar and queue
- Analytics
- Inbox
- First comments
- Auto-repost
- Auto-delete
- Leaderboard and streaks
- Post templates
- Inspiration
- Images from your text
- Design in Canva
- CSV import
- Client approvals
- API and MCP
Inside Govir
One place for everything you do on Threads
Posts, threads and AI that sounds like you
Write a thread of up to 25 parts with images (yours, stock photos, from Dropbox or Google Drive, or designed in Canva), videos, polls and GIFs, and see it the way it will look on Threads. AI Studio drafts three takes in your account's voice.
Try AI posts free
Plan the week, and Govir posts on time
Drag posts across the month or week, set your queue slots once and add to queue. Import up to 100 posts from a CSV or Excel file. Govir publishes on time, even while you sleep.
Every plan
See what works, and do more of it
Followers, views and engagement over time, your top posts and the best time to post. Share your week as an image, or get a PDF report and a stats email every Monday.
Best time to post and reports on Pro
Every reply, from every account, in one place
Answer, hide or approve replies with AI reply ideas at hand, and answer posts that mention you. Add a first comment to a post, or let Govir comment once it gets likes or replies.
AI reply ideas from Creator
Client spaces and approvals for agencies
Give each client a space with its own accounts, calendar and results. Clients join free and approve posts in Govir or through a link without an account.
On Agency
Connect Govir to your AI assistant
Works with Claude, ChatGPT, Cursor and other MCP-compatible AI assistants. Ask in plain words: your assistant reads your stats, drafts and schedules through Govir, with your accounts and posting safeguards.
Creator plan and aboveConnect your AI assistant
AI assistants
Run your Threads from your AI assistant
Connect Govir to your AI assistant through MCP or the API. Ask in plain words, and it plans, drafts and schedules in your Govir, with your accounts and posting safeguards.
You: Plan 5 posts for next week based on my blog.
Assistant: I read your latest blog posts and scheduled 5 posts for next week.
Scheduled · next week
- 3 lessons from a year of blogging, Mon, 09:00
- The one habit behind every post, Tue, 12:30
- Poll: long posts or short ones?, Wed, 18:00
- How I outline a post in 5 minutes, Thu, 09:00
- What I'd tell myself on day one, Fri, 17:00
Works with
- Claude
- ChatGPT
- Claude Code
- Cursor
- VS Code with GitHub Copilot
- Gemini CLI
Reading on Creator and above; drafting and scheduling on Pro and above.
Claude, ChatGPT, Cursor, Visual Studio Code, GitHub Copilot and Gemini are trademarks of their respective owners. Govir is not affiliated with or endorsed by them.
Features
Everything you need to grow on Threads
One place to write, schedule and learn what works — for every account you run.
Multi-account
Connect all your Threads accounts and switch between them in a click. On Agency, bring your team and give each client a space of their own, free for them.
Scheduling & Calendar
Plan posts and threads days ahead, then drag and drop to reschedule. Govir publishes on time, even while you sleep.
AI writer
Generate ideas, hooks, posts, full threads and a content plan that sound like you, guided by your brand voice and your best posts. Try a few posts a month free; the rest comes with paid plans.
Analytics
Track followers, views and engagement over time, see on a world map where your followers are, find your top posts and the best time to post, and share your week as an image. On Pro, download a PDF report and get last week's stats by email every Monday; on Agency, reports carry your logo.
Every Threads post type
Threads of up to 25 parts with optional 1/5 numbers, images, videos and carousels with alt text, stock photos from Pexels and Pixabay, images from Dropbox, images and videos from Google Drive, designs from Canva, polls, spoilers, link cards, topic tags, locations, GIFs from GIPHY, long text up to 10,000 characters, quotes of your own posts, and ghost posts: text posts that disappear from your profile after 24 hours.
Automation
Repost a post later to reach new people (from Creator), comment once it gets likes or replies, and delete posts that don't take off (from Pro).
Inbox and first comments
Every reply and every post that mentions you in one place: filter by status, account, questions or links, then answer, hide or approve replies, and answer mentions. Add a first comment to a post, or a default one for each account.
Templates and inspiration
Start from a post template in the Govir library or your own, fill in its fields or let AI fill them in your voice. Follow blogs, newsletters and YouTube channels in one feed (or bring your list from another reader as OPML), search public Threads posts and reply right from the results, or browse examples picked by the Govir team.
Images and Canva designs
Turn a line or a whole post into an image card, or a long text into a carousel, right in the editor. Or design in Canva: create images and carousels in Canva and bring them back into the post in one click.
Import from CSV
Plan a month at once: upload a CSV or Excel file of up to 100 posts, check every row, fix what's wrong and import through the same safeguards.
Leaderboard
Stay consistent with a friendly ranking of Govir creators by growth and streaks.
Queue
Set your weekly posting slots once. Add to queue and the post lands in the next free slot.
How it works
From idea to published in three steps
- 1
Connect
Link your Threads accounts securely. Govir never posts without your say.
- 2
Write or generate
Draft in the editor with a live preview, or let the AI writer do the first pass.
- 3
Schedule & grow
Pick a time or add to your queue, then watch what works in analytics.
Pricing
Simple pricing that grows with you
Start free. Upgrade when you need more accounts, posts or AI credits.
Free
Try Govir with one account.
$0/mo
No card required
Start for $0- 1 Threads account
- 20 scheduled posts / month
- Up to 5 AI posts / month to try AI
- Calendar and posting queue
- Import posts from CSV
- Inbox: every reply and mention in one place
- First comment under your post, or a default one per account
- Polls, spoilers, GIFs, videos, carousels and locations
- Long text up to 10,000 characters and quotes of your posts
- Thread part numbers (1/5)
- Inspiration: 20 searches of Threads a day
- Post templates from the Govir library, and labels
- Leaderboard, streaks and a shareable My week on Threads card
- Images from your post's text
- 3 saved templates
- Inspiration feeds: follow 3 sites and channels
- 7-day analytics history
Creator
For creators posting every day.
$9/mo
Billed monthly
Start with CreatorEverything in Free, plus:
- 3 Threads accounts
- Unlimited scheduled posts
- 150 AI credits / month
- AI Studio and AI in the editor
- AI reply ideas in Inbox
- Inspiration without the 20-a-day cap, and Write my take
- Fill templates with AI in your voice
- Auto-repost: once per post
- Images and cards without the govir.app signature
- API and MCP: read your posts and stats
- Unlimited saved templates
- Inspiration feeds: follow 15 sites and channels
- 90-day analytics history
Pro
Most popularFor growing brands and power users.
$19/mo
Billed monthly
Start with ProEverything in Creator, plus:
- 10 Threads accounts
- 500 AI credits / month
- AI content plan
- Comment later, after likes, replies or hours
- Auto-repost: up to 3 times per post
- Auto-delete posts that don't take off
- Best time to post
- Timing and Content analytics, CSV export
- PDF reports and a weekly stats email
- API and MCP: draft, schedule and publish
- Inspiration feeds: follow 50 sites and channels
- 1 year of analytics history
Agency
For agencies managing many clients.
$49/mo
Billed monthly
Start with AgencyEverything in Pro, plus:
- 30 Threads accounts
- 1,500 AI credits / month
- A team of up to 5 people, with roles
- Client spaces, each with its own accounts, calendar and results
- Clients join free to see their posts and results
- Client approval of posts, in the app or by a link without an account
- Your logo on PDF reports and approval links
- Inspiration feeds: follow 150 sites and channels
- Full analytics history
Need more AI credits on a paid plan? Top up anytime: 500 credits for $8. Purchased credits never expire.
Prices in USD. Taxes may apply at checkout. Refund policy
Blog
From the blog
Links on Threads: how to get clicks to your site
Where to put a link on Threads (post, reply, bio), how to give people a reason to click, and a simple test to see which place works for you.
· 6 min read
Replies that grow a Threads account: a 20-minute daily routine
A 20-minute daily routine for answering on Threads: which replies to answer first, how to keep a conversation going, and how to reply on other people's posts.
· 6 min read
FAQ
Frequently asked questions
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